
Freedom Reins is a non-profit organization dedicated to helping troubled youth. They believe in the power of horses healing hearts and have started a horse camp where young ones can go to heal, learn and grow through bonding with horses.
I was tasked with creating the brand identity for this start-up, as well as designing a website that will help users learn about what Freedom Reins is and how one can sign up and participate. I was also asked to illustrate a booklet to go along with some of the marketing material, to explain how horses can be healing creatures.
Step 1: Designing the Logo & Defining the Brand
Color Styles
#FFFFFF
#D4E2E3
#AAF9F4
#01AFAD
#00858C
#000E31
#282C2F
#161616
#000000
Button Styles

Step 2: Designing the Website
Step 3: Illustrating & Designing the Book
