Freedom Reins is a non-profit organization dedicated to helping troubled youth. They believe in the power of horses healing hearts and have started a horse camp where young ones can go to heal, learn and grow through bonding with horses.

I was tasked with creating the brand identity for this start-up, as well as designing a website that will help users learn about what Freedom Reins is and how one can sign up and participate. I was also asked to illustrate a booklet to go along with some of the marketing material, to explain how horses can be healing creatures.

Step 1: Designing the Logo & Defining the Brand

Color Styles

#FFFFFF

#D4E2E3

#AAF9F4

#01AFAD

#00858C

#000E31

#282C2F

#161616

#000000

Button Styles

Step 2: Designing the Website

Step 3: Illustrating & Designing the Book

Step 4: Designing Marketing Material